Eprimo – an illustration world

Wouldn’t it be cool to provide every single household in Germany with green energy? The answer to that is without any doubt “yes” and this is exactly what the electricity provider Eprimo is aiming to do. I had the awesome opportunity to create a logo character and an illustration world with over 50 artworks centered around their company’s mission.


The illustration world itself as well as the character development were both part of the Eprimo rebranding. Integrating important details vital for the brand and its customers on one hand, and upgrading it with a modern look on the other, represents a major challenge for every redesign project. After the process was successfully completed, the talented Rino Pelli brought the characters to life with his stunning logo animation skills.


The illustration style consists of a reoccurring green landscape theme and various changing settings including buildings and people being added to it. The organic shapes in the background underline the corporate design and the character of the logo.

The challenge Eprimo was facing is easily explained. They have a great and sustainable service, the only problem is: it’s very hard to visualize. Creating an illustration world is essential for building strong emotion-based customer relationships. The visuals should explain complex topics in a simple accessible manner and deliver simple, easy to understand messages. This was our goal and objective when working on the illustrations and we’re super proud of the results.